Cole Palmer Secures ‘Cold Palmer’ Trademark as His Brand Goes Global

Cole Palmer has officially trademarked his iconic nickname “Cold Palmer”, opening the door for major commercial opportunities as the Chelsea superstar cements his status not only on the pitch, but as a rapidly growing brand off it.

Palmer’s rise has been meteoric. From an academy hopeful at Manchester City to Chelsea’s talisman and one of the Premier League’s most electrifying attackers, the 23-year-old has now taken a significant step in shaping his long-term image and business portfolio.

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Why the ‘Cold’ Celebration?

The nickname originates from Palmer’s now-famous shivering celebration — a gesture that has become as recognisable as the player himself.

Speaking to The Telegraph last year, Palmer revealed the meaning behind it:

**“I first did the ‘cold’ celebration last December in a game against Luton. It’s a nod to my former City academy teammate Morgan Rogers.

It symbolises joy, passion and hard determination for the game — plus it’s funny as it works well with my name.”**

He added that while many players may imitate the celebration, everyone knows it belongs to him.

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What the Trademark Actually Means

By officially registering “Cold Palmer” with the UK Intellectual Property Office, Palmer now has:

• Exclusive commercial rights to the term
• Legal protection against unauthorized use
• The ability to sell or license the brand on a wide range of products

This includes:

• Clothing and merchandise
• Bicycles
• Birthday cards
• Christmas decorations
• Food and drink products such as coffee, ice cream, cereal bars

One exception? Wine.
Palmer initially attempted to include wine in his filing, but French winemaker Château Palmer challenged the application, forcing the Chelsea star to remove all alcohol-related products from the claim.

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Does the Trademark Cover the Celebration Itself?

No — the trademark applies only to the words “Cold Palmer.”

However, Palmer has also filed a separate application to trademark a video of his celebration. Even if approved, this wouldn’t stop others from doing the gesture; it would simply prevent them from using the actual footage for commercial gain.

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Other Footballers With Trademarks

Palmer joins a long list of elite players who have built powerful personal brands:

• Cristiano Ronaldo – “CR7”, one of the most successful athlete trademarks in history
• Lionel Messi – multiple global trademarks across sportswear and lifestyle products
• Kylian Mbappé – owns the rights to his arms-crossed celebration
• Gareth Bale – trademarked his “Eleven of Hearts” goal celebration logo in 2013

At just 23, Palmer entering this space shows both ambition and maturity — traits that reflect his growing influence on and off the pitch.