In a candid exchange during Brighton & Hove Albion’s annual fans’ forum on Wednesday, August 6, CEO and Deputy Chairman Paul Barber faced a pressing question that has lingered among Seagulls supporters for several seasons: “Why do we sell our best players?”
The question, raised by an impassioned fan, pointed specifically to the recent departure of Joao Pedro, who has already begun to make a notable impact at Chelsea. The fan’s concern reflected a broader sentiment within the Brighton faithful — that the club’s consistent development of top-tier talent often results in those very players flourishing elsewhere.
Barber, known for his transparency and strategic approach to club operations, acknowledged the fan’s concern but reaffirmed the club’s long-term vision.
“Our model is built on sustainable growth,” Barber explained. “We identify and develop talent, and sometimes that means parting ways when the time is right — both for the player and the club. It’s not about a lack of ambition; it’s about smart business and reinvesting wisely.”
On the suggestion of a special relationship with Chelsea, Barber was quick to dispel any notions of favoritism.
“There’s no special deal or hidden agreement between us and Chelsea,” he said. “We conduct business professionally with any club that values our players fairly. Joao Pedro’s move was about opportunity — for him and for us.”
Over the past few years, Brighton has earned a reputation for its impressive scouting network and youth development system. However, as talents like Alexis Mac Allister, Moisés Caicedo, and now Joao Pedro move on to bigger clubs, fans are understandably anxious about how the team remains competitive.
Barber urged supporters to focus not only on the players who leave but also on those who arrive and develop at the Amex Stadium.
“Every sale allows us to build for the future,” he added. “And we trust in our recruitment team and coaching staff to keep delivering exciting football for our fans.”
New head coach Fabian Hürzeler echoed similar sentiments during the forum, emphasizing that the club’s philosophy remains intact despite high-profile exits.
As Brighton continues to punch above its weight in the Premier League, the balance between nurturing talent and maintaining squad strength remains a challenge — but one the club seems committed to managing with clarity, foresight, and the backing of its loyal supporters.